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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"Marketing theory"
~subject:"Betriebswirtschaftslehre"
~subject:"Marktforschung"
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International journal of wine business research : IJWBR
Journal of marketing research : JMR
Lehrbuch
Marketing theory
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
2
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
3
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
4
Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
Saved in:
5
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
6
Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
7
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
8
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
9
Positioning and relating : market boundaries and the slippery identity of the marketing object
Finch, John H.
;
Geiger, Susi
- In:
Marketing theory
10
(
2010
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10008695978
Saved in:
10
Moderne Marketingpraxis : die Managementgrundlagen der praxisorientierten Absatzwirtschaft mit großem Klausurvorbereitungsteil
Pepels, Werner
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014010833
Saved in:
1
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