Motivations of wine travelers in rural Northeast Iowa
Year of publication: |
2013
|
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Authors: | Grybovych, Oksana ; Lankford, Jill ; Lankford, Samuel |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 25.2013, 4, p. 285-309
|
Subject: | Marketing strategy | Consumer behaviour | USA | Survey research | Conceptual/theoretical | Wines | Tourism development | Structural equation models | Marktforschung | Market research | Tourismus | Tourism | Wein | Wine | Strukturgleichungsmodell | Structural equation model | Weinbau | Wine industry | Marketingmanagement | Marketing management | Konsumentenverhalten | Urlaubsverhalten | Holiday behaviour |
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