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~isPartOf:"International journal on media management : JMM"
~isPartOf:"Modern Corporations and Strategies at Work"
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International journal on media management : JMM
Modern Corporations and Strategies at Work
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The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
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The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin
;
Tabassum, Naznin
;
Nayak, Bhabani Shankar
- In:
Modern Corporations and Strategies at Work
,
(pp. 73-91)
.
2022
Persistent link: https://www.econbiz.de/10013419422
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Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? : using utility constant sums to predict SVOD subscriptions and SVOD account access
Palomba, Anthony
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 168-190
Persistent link: https://www.econbiz.de/10012608874
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