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~isPartOf:"International journal on media management : JMM"
~subject:"Advertising"
~subject:"Media coverage"
~subject:"Strategisches Management"
~subject:"World"
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International journal on media management : JMM
Journal of media business studies
17
The journal of media economics
13
SpringerLink / Bücher
12
Political economies of the media : the transformation of the global media industries
10
CESifo working papers
7
The media industries and their markets : quantitative analyses
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Göttinger Schriften zur Internetforschung
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JMM : the international journal on media management
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NBER Working Paper
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Discussion paper / Centre for Economic Policy Research
4
Discussion paper series / IZA
4
Discussion papers / CEPR
4
Handbook of media economics ; volume 1
4
Information economics and policy : IEP
4
Journal of public economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Report / European Communication Council
4
Springer eBook Collection / Business and Economics
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Advances in media, entertainment, and the arts (AMEA) book series
3
De Gruyter handbook of media economics
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Discussion paper / NHH, Department of Economics
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Globalizing communications
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International journal of marketing : IJM ; formerly Der Markt
3
Journal of business research : JBR
3
Journal of economic behavior & organization : JEBO
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LEA's communication series
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Media and convergence management
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Reports and papers on mass communication
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Review of accounting studies
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Strategie- und Informationsmanagement
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Working paper / National Bureau of Economic Research, Inc.
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A research agenda for media economics
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Applied economics
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Are social media worth it for news media? : explaining news engagement on Tumblr and digital traffic of news websites
Kim, Dam Hee
;
Desai, Meera
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10012696951
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2
The impact of product quality on advertising media planners' satisfaction
Knuth, Ingo
;
Engel, Dirk
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10012696955
Saved in:
3
Shaping the corporate perimeter in a changing media industry
Oliver, John
;
Picard, Robert G.
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012313884
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