The impact of product quality on advertising media planners' satisfaction
Year of publication: |
2021
|
---|---|
Authors: | Knuth, Ingo ; Engel, Dirk |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 23.2021, 1/2, p. 91-116
|
Subject: | Mediensektor | Media industries | Werbung | Advertising | Produktqualität | Product quality |
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