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~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of marketing management : MM"
~person:"McLeay, Fraser"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
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