Extent: | Seite 673-872 Illustrationen |
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Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 33, issues 9/10 (August 2017) |
Conferences: | Academy of Marketing. Conference ; 49 (Newcastle) : 2016.07.04-07 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal ; Conference proceedings |
Language: | English |
Notes: | Enthält 8 Beiträge |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746348