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~isPartOf:"International marketing ; Vol. 1"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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International marketing ; Vol. 1
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
The marketing book
2
Advertising in new formats and media : current research and implications for marketers
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Does marketing need reform? : fresh perspectives on the future
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Promotional culture and convergence : markets, methods, media
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on political economy and law
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of critical management studies
1
The Routledge handbook of service research insights and ideas
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
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Valuing marketing's contribution
Doyle, Peter
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2008
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