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~isPartOf:"International marketing ; Vol. 2"
~type_genre:"Reprint"
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International marketing ; Vol. 2
Qualitative marketing research : approaches, techniques and analysis
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Measuring and managing brands
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Routledge library editions / Advertising
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The development of marketing theory and its philosophical underpinnings
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
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2008
Persistent link: https://www.econbiz.de/10003655944
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Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
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2008
Persistent link: https://www.econbiz.de/10003655978
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Global advertising practices : a comparative study
Sirisagul, Kanya
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2008
Persistent link: https://www.econbiz.de/10003656186
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