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~isPartOf:"International marketing and the country of origin effect : the global impact of 'Made in Italy'"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Martinelli, Elisa"
~subject:"Brand image"
~type:"article"
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
The international review of retail, distribution and consumer research
Italian journal of marketing : ITJM
2
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ECONIS (ZBW)
2
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
2
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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