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~isPartOf:"International marketing and the country of origin effect : the global impact of 'Made in Italy'"
~subject:"Herkunftsbezeichnung"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Herkunftsbezeichnung
Konsumentenverhalten
Rules of origin
7
Ursprungsregeln
7
Italian
5
Italienisch
5
China
4
Brand image
3
Markenimage
3
Consumer behaviour
2
International market entry
2
Internationaler Markteintritt
2
2006-2010
1
B-to-B-Marketing
1
Business model
1
Business-to-business marketing
1
Children's clothing
1
Corporate Governance
1
Corporate Social Responsibility
1
Corporate governance
1
Corporate social responsibility
1
Distribution channel
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Einzelhandel
1
Emerging economies
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Export sector
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Exportwirtschaft
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Food trade
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Geschäftsmodell
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India
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Indien
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International marketing
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Internationales Marketing
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Italien
1
Italy
1
KMU
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Kinderbekleidung
1
Lebensmittelhandel
1
National culture
1
Nationalkultur
1
Retail trade
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SME
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Aufsatz im Buch
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2
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English
2
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Balboni, Bernardo
1
Bursi, Tiziano
1
Grappi, Silvia
1
Martinelli, Elisa
1
Matarazzo, Michela
1
Vignola, Marina
1
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
Country of origin effect : looking back and moving forward
2
The origins of goods : rules of origin in regional trade agreements
2
Global consumer behavior
1
Handbook of trade policy for development
1
Handbook on international trade policy
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
National brands and global markets : an historical perspective
1
Qualitative consumer research
1
The SAGE handbook of international marketing
1
The globalisation of Chinese business : implications for multinational investors
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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ECONIS (ZBW)
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Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
Saved in:
2
Country of origin effect : research evolution, basic constructs and firm implications
Matarazzo, Michela
- In:
International marketing and the country of origin …
,
(pp. 23-42)
.
2012
Persistent link: https://www.econbiz.de/10009787687
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