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~isPartOf:"International marketing review"
~isPartOf:"Involving customers in new service development"
~person:"Arrigo, Elisa"
~person:"Gassmann, Oliver"
~person:"Gustafsson, Anders"
~subject:"Bundling strategy"
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Behl, Abhishek
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International marketing review
Involving customers in new service development
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ECONIS (ZBW)
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Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
2
The role of the customer in the development process
Sandén, Bodil
;
Gustafsson, Anders
;
Witell, Lars
- In:
Involving customers in new service development
,
(pp. 33-56)
.
2006
Persistent link: https://www.econbiz.de/10003593196
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