Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Year of publication: |
2023
|
---|---|
Authors: | Behl, Abhishek ; Kamboj, Shampy ; Sarmah, Bijoylaxmi ; Pereira, Vijay ; Sharma, Kirti ; Rammal, Hussain ; Arrigo, Elisa |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 739-773
|
Subject: | Co-creation | Digitization | Hybrid offerings | Innovation performance | S-D logic | Servitization | Kundenintegration | Customer integration | Innovation | Digitalisierung | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation |
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