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~isPartOf:"International marketing review"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
210
Markenführung
210
Consumer behaviour
115
Konsumentenverhalten
115
Brand
63
Markenartikel
62
Advertising effects
33
Werbewirkung
33
International marketing
32
Internationales Marketing
32
Advertising
28
Werbung
28
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
21
Marketing management
21
Marketingmanagement
21
Relationship marketing
21
Designation of origin
17
Herkunftsbezeichnung
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USA
12
United States
12
Luxury goods
10
Luxusgüter
10
brand equity
10
China
9
Emerging economies
9
Schwellenländer
9
Viral marketing
9
Virales Marketing
9
branding
8
Cultural identity
7
Fernsehwerbung
7
Globalisierung
7
Globalization
7
Kulturelle Identität
7
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100
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Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Zhang, Zhe
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Al-Shuaili, Ahmed Hamed
1
Ampuero-Canellas, Olga
1
Ang, Tyson
1
Angle, Justin
1
Argo, Jennifer J.
1
Arli, Denni
1
Bagozzi, Richard P.
1
Baker, David John
1
Balabanis, George
1
Balachander, Subramanian
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Batra, Rajeev
1
Battisti, Enrico
1
Bauer, Brittney C.
1
Baumann, Chris
1
Baxter, Stacey M.
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bhattacharjee, Debashree Roy
1
Bitner, Mary Jo
1
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International marketing review
Journal of advertising research
Journal of marketing
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
6
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
7
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
8
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
9
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
10
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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