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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
36
Bibliometrics
11
Bibliometrie
11
Brand image
10
Markenimage
10
Brand management
7
Einzelhandel
7
Markenführung
7
Retail trade
7
Beziehungsmarketing
6
Innovation
6
Online retailing
6
Online-Handel
6
Social Web
6
Social web
6
Digitalisierung
5
Digitization
5
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Designation of origin
4
E-commerce
4
Electronic Commerce
4
Firm performance
4
Herkunftsbezeichnung
4
Markenartikel
4
Meta-Analyse
4
Meta-analysis
4
Systematic literature review
4
Unternehmenserfolg
4
Viral marketing
4
Virales Marketing
4
Artificial intelligence
3
Confidence
3
Corporate reputation
3
Customer satisfaction
3
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Online availability
All
Undetermined
27
Type of publication
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Article
42
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
42
Conference paper
1
Konferenzbeitrag
1
Language
All
English
Spanish
Author
All
Balabanis, George
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Laroche, Michel
30
Ko, Eunju
27
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Bartikowski, Boris
14
Richard, Marie-Odile
13
Pereira, Vijay
12
Sharma, Piyush
12
Shukla, Paurav
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Chebat, Jean-Charles
10
Christodoulides, George
10
Donthu, Naveen
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Septianto, Felix
10
Teng, Lefa
10
Behl, Abhishek
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Geuens, Maggie
8
Liu, Martin J.
8
Melewar, T. C.
8
Oghazi, Pejvak
8
Walsh, Gianfranco
8
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Published in...
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International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
25
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
7
European journal of marketing : EJM
6
The marketing review
6
Information systems management
5
Psychology & marketing
5
International journal of consumer studies
4
Journal of international marketing
4
Journal of service research : JSR
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of strategic marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal
1
British journal of management : BJM
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
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All
ECONIS (ZBW)
42
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42
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date (oldest first)
1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
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