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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Indien
Relationship marketing
Consumer behaviour
28
Konsumentenverhalten
28
Bibliometrics
11
Bibliometrie
11
Brand image
8
Markenimage
8
Brand management
6
Einzelhandel
6
Innovation
6
Markenführung
6
Online retailing
6
Online-Handel
6
Retail trade
6
Beziehungsmarketing
5
Digitalisierung
5
Digitization
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
E-commerce
4
Electronic Commerce
4
Firm performance
4
Markenartikel
4
Meta-Analyse
4
Meta-analysis
4
Systematic literature review
4
Unternehmenserfolg
4
Viral marketing
4
Virales Marketing
4
Artificial intelligence
3
Corporate reputation
3
Data Mining
3
Data mining
3
Emotion
3
Entrepreneurship
3
Entrepreneurship approach
3
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3
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13
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Article in journal
Aufsatz in Zeitschrift
13
Language
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English
Spanish
Author
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Ko, Eunju
13
Gupta, Suraksha
8
Pereira, Vijay
8
Sharma, Piyush
8
Balaji, M. S.
7
Diamantopoulos, Adamantios
7
Kim, Kyung Hoon
7
Malik, Ashish
7
Shukla, Paurav
7
Veloutsou, Cleopatra
7
Chatterjee, Sheshadri
6
Donthu, Naveen
6
McLean, Graeme J.
6
Merchant, Altaf
6
Roy, Sanjit
6
Valette-Florence, Pierre
6
Akter, Shahriar
5
Budhwar, Pawan S.
5
Chaudhuri, Ranjan
5
Christodoulides, George
5
Foroudi, Pantea
5
Munjal, Surender
5
Phau, Ian
5
Rose, Gregory
5
Vrontis, Demetris
5
Agnihotri, Raj
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Davvetas, Vasileios
4
Ewing, Michael
4
Filieri, Raffaele
4
Gustafsson, Anders
4
Kitchen, Philip J.
4
Kukar-Kinney, Monika
4
Mandler, Timo
4
Megehee, Carol M.
4
Melewar, T. C.
4
Merunka, Dwight
4
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International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
International journal of Indian culture and business management
10
Journal of retailing and consumer services
8
Journal of service research : JSR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
Journal of strategic marketing
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Business strategy and the environment
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information systems management
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Operations management research : OMR ; advancing practice through theory
1
Paradigm : the journal of Institute of Management Technology
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
5
How does remote analytics empowerment capability payoff in the emerging industrial revolution?
Motamarri, Saradhi
;
Akter, Shahriar
;
Hossain, Md Afnan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1163-1174
Persistent link: https://www.econbiz.de/10013185086
Saved in:
6
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
7
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
"Masstige" marketing : a review, synthesis and research agenda
Kumar, Ajay
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 384-398
Persistent link: https://www.econbiz.de/10012230511
Saved in:
10
Customer engagement : exploring customer relationships beyond purchase
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Morgan, Robert M.
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10009551731
Saved in:
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