How does remote analytics empowerment capability payoff in the emerging industrial revolution?
Year of publication: |
2022
|
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Authors: | Motamarri, Saradhi ; Akter, Shahriar ; Hossain, Md Afnan ; Dwivedi, Yogesh Kumar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 1163-1174
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Subject: | Analytics empowerment capability | Customer linking | Service adaptation | Beziehungsmarketing | Relationship marketing | Capability-Ansatz | Capability approach |
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