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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Marketingmanagement
Brand management
1,063
Markenführung
1,063
Consumer behaviour
793
Konsumentenverhalten
793
Brand image
628
Markenimage
628
Brand
452
Markenartikel
442
Relationship marketing
308
Beziehungsmarketing
307
Social Web
185
Social web
185
Internet marketing
149
Online-Marketing
149
B-to-B-Marketing
122
Business-to-business marketing
122
Luxury goods
117
Luxusgüter
117
Einzelhandel
103
Retail trade
103
Lieferantenmanagement
97
Supplier relationship management
97
Marketing management
92
Advertising effects
84
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84
Customer satisfaction
72
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72
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68
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64
Internationales Marketing
64
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58
Customer integration
57
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57
Personality psychology
54
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50
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Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Melewar, T. C.
2
Merrilees, Bill
2
Moore, Christopher
2
Podnar, Klement
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Andrea Gudmundsdóttir
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Anselmsson, Johan
1
Arrigo, Elisa
1
Avraham, Eli
1
Bai, Huifeng
1
Bang, Nguyen
1
Barnes, Bradley R.
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Baumann, Chris
1
Benedettini, Ornella
1
Berger, Ron
1
Berry, Christopher
1
Bertolini, Alessandra
1
Bin, Liu
1
Bondesson, Niklas
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brem, Alexander
1
Breuer, Christoph
1
Brown, James
1
Burton, Jamie
1
Cai, Yuanyuan
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
91
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
27
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of marketing communications
19
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
15
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
9
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
10
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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