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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Bibliometrics
9
Bibliometrie
9
Konsumentenverhalten
7
Digitalisierung
5
Digitization
5
Systematic literature review
4
Brand
3
Brand image
3
Brand management
3
Entrepreneurship
3
Entrepreneurship approach
3
Innovation
3
Markenführung
3
Markenimage
3
Systematic review
3
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2
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2
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2
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2
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Literature review
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Markenartikel
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Multiple correspondence analysis
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2
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2
Virales Marketing
2
Agency theory
1
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Ausländische Tochtergesellschaft
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B2B market
1
B2B marketing
1
Bandwagon
1
Bekleidungsindustrie
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Article in journal
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7
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Paul, Justin
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Shukla, Paurav
12
Pereira, Vijay
11
Richard, Marie-Odile
11
Seo, Yuri
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Liu, Martin J.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Malik, Ashish
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Papadopoulos, Nicolas G.
7
Roy, Rajat
7
Roy, Sanjit
7
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International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
13
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Paradigm : the journal of Institute of Management Technology
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
3
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
4
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
5
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
6
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
7
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
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