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~isPartOf:"International marketing review"
~isPartOf:"Journal of international consumer marketing"
~person:"Hirschmann, Johannes"
~person:"Zhang, Mengxia"
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Cultural identity
2
Hofstede
2
Kulturelle Identität
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Nationalkultur
2
Social values
2
Soziale Werte
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China
1
Chinese consumers
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Multilevel structural equation modelling
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attitude toward luxury
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Hirschmann, Johannes
Zhang, Mengxia
Mooij, Marieke K. de
4
Gavish, Yossi
3
Shoham, Aviv
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Brewer, Paul
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International marketing review
Journal of international consumer marketing
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Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
2
Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia
;
Chebat, Jean-Charles
;
Zourrig, Haithem
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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