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~isPartOf:"International marketing review"
~isPartOf:"Journal of international marketing"
~subject:"Markenführung"
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Markenführung
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Magnusson, Peter
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Westjohn, Stanford A.
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International marketing review
Journal of international marketing
Entrepreneurship in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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