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~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cardoso, Flávia"
~person:"Ge, Jiaye"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Foreign brand"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Foreign brand
Indien
Konsumentenverhalten
Markenführung
Brand management
6
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Cultural identity
2
Customer integration
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Relationship marketing
2
Werbewirkung
2
Werbung
2
Age group
1
Aging population
1
Alternde Bevölkerung
1
Altersgruppe
1
Betriebliche Wertschöpfung
1
Brand competence
1
Brand experience
1
Brand innovativeness
1
Brand positioning
1
Brand transgression
1
Brand-nation connection
1
Brands
1
Buffering effect
1
Construal level
1
Country-of-origin
1
Cultural branding
1
Cultural distance
1
Cultural tightness and looseness
1
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Beatty, Sharon E.
Cardoso, Flávia
Ge, Jiaye
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Belk, Russell W.
7
Christodoulides, George
5
Magnusson, Peter
5
Thompson, Craig J.
5
Barnes, Bradley R.
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Baier, Daniel
3
Botez, Andrei
3
D'Alessandro, Steven
3
Guzman, Francisco
3
Hietanen, Joel
3
Michaelidou, Nina
3
Shukla, Paurav
3
Veloutsou, Cleopatra
3
Wang, Cheng Lu
3
Zolfagharian, Mohammadali
3
Ackermann, Claire-Lise
2
Anaya-Sánchez, Rafael
2
Arnould, Eric J.
2
Askegaard, Søren
2
Balabanis, George
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Behl, Abhishek
2
Bianchi, Constanza
2
Bogomolova, Svetlana
2
Boltz, Dirk-Mario
2
Brown, Stephen
2
Carrillat, François A.
2
Chatzidakis, Andreas
2
Clark, Moira
2
Cova, Bernard
2
Craig, C. S.
2
Cronin, James
2
Cruz, Angela Gracia B.
2
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International marketing review
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
Saved in:
5
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
6
(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Rosenthal, Benjamin
;
Cardoso, Flávia
;
Abdalla, Carla Caires
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 569-593
Persistent link: https://www.econbiz.de/10012515284
Saved in:
7
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
8
Restoring balance : how consumers orchestrate family care following unplanned disruptions
Cardoso, Flávia
;
Rojas-Gaviria, Pilar
;
Scaraboto, Daiane
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 916-941
Persistent link: https://www.econbiz.de/10012292962
Saved in:
9
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
10
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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