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~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Steuerwettbewerb"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Steuerwettbewerb
Rules of origin
14
Ursprungsregeln
14
Consumer behaviour
13
Designation of origin
13
Herkunftsbezeichnung
13
Brand image
11
Markenimage
11
Country of origin
7
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5
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International marketing
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Country-of-origin
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Country image
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Fashion
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country of origin
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Association strength
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BORA (brand origin recognition accuracy)
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Bargaining theory
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Compromise effect
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Andéhn, Mikael
1
Arli, Denni
1
Baier, Daniel
1
Balabanis, George
1
Barnes, Liz
1
Brand, Benedikt
1
Braun, Jakob
1
Cakici, N. Meltem
1
Chun, Eunha
1
Dewi Retno Rosari, Theresia Sri
1
Diamantopoulos, Adamantios
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Herz, Marc
1
Holdershaw, Judith
1
Kim, Moon-Yong
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Kim, Namhoon
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Ko, Eunju
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Konopka, Roman
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L'Espoir Decosta, J. N. Patrick
1
Magnusson, Peter
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Park, Byung Il
1
Rashid, Arooj
1
Saldivar, Roberto
1
Shukla, Paurav
1
Siamagka, Niloletta-Theofania
1
Tjiptono, Fandy
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1
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International marketing review
Journal of promotion management : JPM
Journal of international consumer marketing
14
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of business research : JBR
8
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Journal of marketing management : MM
4
Journal of public economic theory
4
FinanzArchiv : public finance analysis
3
International tax and public finance
3
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of public economics
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cross cultural management : an international journal
2
Finanzwissenschaftliche Schriften
2
International business and economics research journal
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International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
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Journal of euromarketing
2
Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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Kyŏngje-yŏn'gu
2
Marketing intelligence & planning
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Regional science & urban economics
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The journal of consumer marketing
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Thunderbird international business review
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian business & management
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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ECONIS (ZBW)
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10011875426
Saved in:
5
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
6
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
7
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
10
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
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