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~isPartOf:"International marketing review"
~isPartOf:"Journal of strategic marketing"
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Herkunftsbezeichnung"
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Cultural identity
Ursprungsregeln
Designation of origin
57
Herkunftsbezeichnung
57
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
35
Markenimage
35
Brand management
19
Markenführung
19
International marketing
16
Internationales Marketing
15
Country of origin
13
Rules of origin
12
Brand
11
Markenartikel
11
Country-of-origin
10
China
6
Country image
5
Emotion
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Brand origin
3
Cognition
3
Consumer animosity
3
Corporate reputation
3
Einzelhandel
3
Emerging economies
3
Firmenimage
3
Kognition
3
National culture
3
Nationalkultur
3
Retail trade
3
Schwellenländer
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Advertising effects
2
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English
13
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Andriopoulos, Constantine
1
Andéhn, Mikael
1
Baier, Daniel
1
Balabanis, George
1
Brand, Benedikt
1
Braun, Jakob
1
Cakici, N. Meltem
1
Chun, Eunha
1
Diamantopoulos, Adamantios
1
Gotsi, Manto
1
Herz, Marc
1
Japutra, Arnold
1
John, Joby
1
Kim, Moon-Yong
1
Kim, Namhoon
1
Ko, Eunju
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
1
Lopez, Carmen
1
Magnusson, Peter
1
Mills, Adam J.
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Park, Byung Il
1
Saldivar, Roberto
1
Seo, Yuri
1
Septianto, Felix
1
Shukla, Paurav
1
Siamagka, Niloletta-Theofania
1
Sung, Billy
1
Westjohn, Stanford A.
1
Zdravkovic, Srdan
1
Zolfagharian, Mohammadali
1
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International marketing review
Journal of strategic marketing
Journal of international consumer marketing
13
Journal of business research : JBR
12
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
6
The journal of brand management : an international journal
6
Journal of retailing and consumer services
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of fashion marketing and management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Australasian marketing journal
2
Business history
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of industry, competition and trade
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
8
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
9
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Braun, Jakob
- In:
International marketing review
34
(
2017
)
2
,
pp. 330-352
Persistent link: https://www.econbiz.de/10011674288
Saved in:
10
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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