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~isPartOf:"International marketing review"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
Relationship marketing
International marketing
136
Internationales Marketing
135
Consumer behaviour
72
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72
Advertising
67
Werbung
67
Internet marketing
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Online-Marketing
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Brand management
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Karlan, Dean
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National Bureau of Economic Research
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International marketing review
NBER working paper series
Journal of business research : JBR
149
Journal of retailing and consumer services
80
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
60
The journal of product & brand management
60
Journal of marketing communications
57
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of advertising research
46
International journal of advertising : the review of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Marketing intelligence & planning
35
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
28
European journal of marketing : EJM
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of international consumer marketing
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Cogent business & management
19
International journal of hospitality management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing research : JMR
19
International journal of sports marketing & sponsorship
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1
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
2
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
3
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
4
Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele
;
Santoro, Gabriele
;
Pellicelli, Anna Claudia
- In:
International marketing review
39
(
2022
)
3
,
pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
Saved in:
5
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
6
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
9
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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