Customer-centric strategy driving innovativeness and business growth in international markets
Year of publication: |
2023
|
---|---|
Authors: | Tuominen, Sasu ; Reijonen, Helen ; Nagy, Gábor ; Buratti, Andrea ; Laukkanen, Tommi |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 3, p. 479-496
|
Subject: | Business growth | Customer orientation | Customer relationship orientation | Exporters | Innovativeness | Strategic marketing orientations | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Unternehmenswachstum | Firm growth | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | KMU | SME | Strategisches Management | Strategic management |
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