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~isPartOf:"International marketing review"
~isPartOf:"Schriftenreihe Rationalisierung"
~isPartOf:"Service business"
~subject:"Digitalisierung"
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Search: subject_exact:"Commodity bundling"
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Bundling strategy
22
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22
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13
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6
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6
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International marketing review
Schriftenreihe Rationalisierung
Service business
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
7
Technological forecasting & social change : an international journal
5
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ECONIS (ZBW)
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Barriers and opportunities of digital servitization for SMEs : the effect of smart Product-Service System business models
Le Dain, Marie Anne
;
Benhayoun, Lamiae
;
Matthews, Judy
; …
- In:
Service business
17
(
2023
)
1
,
pp. 359-393
Persistent link: https://www.econbiz.de/10014282977
Saved in:
2
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
3
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
Saved in:
4
Value logics for service innovation : practice-driven implications for service-dominant logic
Lindhult, Erik
;
Chirumalla, Koteshwar
;
Oghazi, Pejvak
; …
- In:
Service business
12
(
2018
)
3
,
pp. 457-481
Persistent link: https://www.econbiz.de/10011915104
Saved in:
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