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~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Ge, Jiaye"
~person:"Kim, Kyung Hoon"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Brand management
4
Brand
3
Markenartikel
3
Brand image
2
Cultural identity
2
Kulturelle Identität
2
Markenimage
2
Advertising
1
Advertising effects
1
Brand competence
1
Brand innovativeness
1
Brand positioning
1
Brand transgression
1
Brand-nation connection
1
Brands
1
Buffering effect
1
Construal level
1
Country-of-origin
1
Cultural branding
1
Cultural distance
1
Cultural tightness and looseness
1
Designation of origin
1
Foreign brand
1
Gesundheitsreform
1
Globalisierung
1
Globalization
1
Health care reform
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Local brand
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Meanig construction
1
Multicultural marketplaces
1
National advertising
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Beatty, Sharon E.
Ge, Jiaye
Kim, Kyung Hoon
Roy, Sanjit
Seo, Yuri
Magnusson, Peter
5
Barnes, Bradley R.
4
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Michaelidou, Nina
3
Shukla, Paurav
3
Wang, Cheng Lu
3
Balabanis, George
2
Behl, Abhishek
2
Bianchi, Constanza
2
Craig, C. S.
2
Guzman, Francisco
2
Han, C. M.
2
Japutra, Arnold
2
Laroche, Michel
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Pelsmacker, Patrick de
2
Pereira, Vijay
2
Schlegelmilch, Bodo B.
2
Septianto, Felix
2
Veloutsou, Cleopatra
2
Zolfagharian, Mohammadali
2
Agnihotri, Arpita
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
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International marketing review
Journal of business research : JBR
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
Journal of advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
4
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1
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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