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~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
International marketing
Konsumentenverhalten
Markenführung
Brand management
3
Brand
2
Cultural identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Markenartikel
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand experience
1
Brand image
1
Brand positioning
1
Brands
1
Construal level
1
Country-of-origin
1
Cultural branding
1
Cultural distance
1
Gesundheitsreform
1
Health care reform
1
Internationales Marketing
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Meanig construction
1
Multicultural marketplaces
1
Nation brand experience (NBE)
1
Nation brand love (NBL)
1
Nation brand loyalty (NBLT)
1
National advertising
1
Relationship marketing
1
South Asia
1
Südasien
1
Viral marketing
1
Virales Marketing
1
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Barnes, Bradley R.
6
Magnusson, Peter
5
Papadopoulos, Nicolas G.
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Wang, Cheng Lu
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Cadogan, John W.
3
Craig, C. S.
3
Fastoso, Fernando
3
Ghauri, Pervez N.
3
Gnizy, Itzhak
3
Griffith, David A.
3
Leonidou, Leonidas C.
3
Michaelidou, Nina
3
Monkhouse, Lien Le
3
Mooij, Marieke K. de
3
Oh, Chang Hoon
3
Palihawadana, Dayananda
3
Park, Byung Il
3
Shoham, Aviv
3
Shukla, Paurav
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Balabanis, George
2
Behl, Abhishek
2
Bianchi, Constanza
2
Brewer, Paul
2
Calantone, Roger J.
2
Chung, Henry F. L.
2
Ferraris, Alberto
2
Ge, Jiaye
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International marketing review
Journal of business research : JBR
48
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
7
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
3
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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