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~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~type_genre:"Article in journal"
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Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Brand
2
Cultural identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Markenartikel
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand experience
1
Brand image
1
Brand positioning
1
Brands
1
Construal level
1
Country-of-origin
1
Cultural branding
1
Cultural distance
1
Gesundheitsreform
1
Health care reform
1
International marketing
1
Internationales Marketing
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Meanig construction
1
Multicultural marketplaces
1
Nation brand experience (NBE)
1
Nation brand love (NBL)
1
Nation brand loyalty (NBLT)
1
National advertising
1
Relationship marketing
1
South Asia
1
Südasien
1
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1
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Vrontis, Demetris
11
Barnes, Bradley R.
7
Cadogan, John W.
7
Magnusson, Peter
7
Papadopoulos, Nicolas G.
7
Sinkovics, Rudolf R.
6
Tarba, Shlomo Yedidia
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Thrassou, Alkis
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5
Diamantopoulos, Adamantios
5
Griffith, David A.
5
Kuivalainen, Olli
5
Mellahi, Kamel
5
Oh, Chang Hoon
5
Slater, Stephanie
5
Sousa, Carlos M. P.
5
Wang, Cheng Lu
5
Westjohn, Stanford A.
5
Bianchi, Constanza
4
Chatterjee, Sheshadri
4
Chaudhuri, Ranjan
4
Christodoulides, George
4
Cleveland, Mark
4
Craig, C. S.
4
Fastoso, Fernando
4
Ghauri, Pervez N.
4
He, Jiaxun
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Jean, Ruey-Jer Bryan
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Leonidou, Leonidas C.
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Park, Byung Il
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Pereira, Vijay
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Schlegelmilch, Bodo B.
4
Shoham, Aviv
4
Shukla, Paurav
4
Souchon, Anne L.
4
Whitelock, Jeryl
4
Zdravkovic, Srdan
4
Ahammad, Mohammad F.
3
Arslan, Ahmad
3
Behl, Abhishek
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International marketing review
Journal of business research : JBR
75
Journal of retailing and consumer services
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of strategic marketing
10
European management journal
9
Journal of marketing theory and practice
8
International journal of consumer studies
7
Technological forecasting & social change : an international journal
7
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
Journal of advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Asia Pacific business review
4
Business strategy and the environment
4
Journal of consumer behaviour : an international research review
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of service theory and practice
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
International journal of Indian culture and business management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
3
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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