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~isPartOf:"International marketing review"
~person:"Melewar, T. C."
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International marketing review
Journal of business research : JBR
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European journal of marketing : EJM
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International studies of management and organization
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The journal of brand management : an international journal
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The marketing review
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Building corporate identity, image and reputation in the digital era
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Marketing intelligence & planning
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Corporate reputation review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Journal of world business : JWB
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Qualitative market research : an international journal
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Routledge studies in marketing
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Corporate reputation review : an international journal
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of destination marketing & management
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Journal of general management
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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The European business journal
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The Routledge companion to contemporary brand management
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Nation
branding
and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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