Nation branding and integrated marketing communications : an ASEAN perspective
Keith Dinnie; T. C. Melewar; Kai-Uwe Seidenfuss; Ghazali Musa
| Year of publication: |
2010
|
|---|---|
| Authors: | Dinnie, Keith ; Melewar, T. C. ; Seidenfuss, Kai-Uwe ; Ghazali Musa |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 4, p. 388-403
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Marketingmanagement | Marketing management | Export | Tourismus | Tourism | Investition | Investment | ASEAN-Staaten | ASEAN countries | Südostasien | Southeast Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696655