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~isPartOf:"International marketing review"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Germany
Marketing theory
Marketing management
46
Marketingmanagement
46
International marketing
26
Internationales Marketing
25
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
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15
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11
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9
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International marketing review
SpringerLink / Bücher
61
Europäische Hochschulschriften / 5
52
Journal of business research : JBR
42
Gabler Edition Wissenschaft
41
Lehrbuch
30
The journal of product & brand management
23
Schriften zu Marketing und Management
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
European journal of marketing : EJM
20
Springer eBook Collection / Business and Economics
19
Journal of the Academy of Marketing Science
17
Neue betriebswirtschaftliche Forschung : Nbf
16
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of marketing communications
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of marketing
13
Journal of strategic marketing
13
Berichte aus der Betriebswirtschaft
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
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Legends in marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Erfurter Hefte zum angewandten Marketing
8
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing : ZFP ; journal of research and management
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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ECONIS (ZBW)
7
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
5
Global marketing managers : improving global marketing strategy through soft skill development
Griffith, David A.
;
Hoppner, Jessica J.
- In:
International marketing review
30
(
2013
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009730551
Saved in:
6
The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude
- In:
International marketing review
28
(
2011
)
5
,
pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
Saved in:
7
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
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