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~isPartOf:"International marketing review"
~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Market research
Service quality
Consumer behaviour
142
Konsumentenverhalten
142
Markenimage
53
Brand management
48
Markenführung
48
International marketing
47
Internationales Marketing
45
Designation of origin
40
Herkunftsbezeichnung
40
Brand
22
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
Luxury goods
18
Luxusgüter
18
China
17
Country of origin
12
National culture
12
Nationalkultur
12
Welt
11
World
11
Comparison
10
Country-of-origin
10
Emerging economies
10
Rules of origin
10
Schwellenländer
10
Ursprungsregeln
10
Vergleich
10
Beziehungsmarketing
9
Cross-cultural management
9
Globalisierung
9
Globalization
9
Interkulturelles Management
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Culture
7
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Undetermined
41
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Article
56
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
All
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Moon, Byeong-joon
2
Andéhn, Mikael
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Alessandro, Steven
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Demirbag, Mehmet
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Dineva, Denitsa
1
Eastman, Jacqueline Kilsheimer
1
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Published in...
All
International marketing review
Journal of business research : JBR
504
Journal of retailing and consumer services
452
International journal of hospitality management
248
The journal of product & brand management
244
The journal of brand management : an international journal
221
Psychology & marketing
134
Asia Pacific journal of marketing and logistics
118
The journal of services marketing
115
European journal of marketing : EJM
100
Journal of travel and tourism marketing
100
Journal of hospitality marketing & management
97
International journal of contemporary hospitality management
96
Cogent business & management
94
Journal of marketing research : JMR
92
The service industries journal
82
Journal of international consumer marketing
80
Journal of marketing communications
79
Journal of strategic marketing
76
Marketing intelligence & planning
72
Services marketing quarterly
72
Marketing letters : a journal of research in marketing
69
International journal of consumer studies
67
Journal of the Academy of Marketing Science
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
The journal of consumer marketing
64
Journal of global marketing
62
Journal of marketing
62
Journal of marketing management : MM
61
Tourism management : research, policies, practice
58
Qualitative market research : an international journal
57
Journal of Islamic marketing
56
Journal of fashion marketing and management
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of service research : JSR
48
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
45
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ECONIS (ZBW)
56
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1
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10
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56
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date (oldest first)
1
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
2
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
3
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
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