//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~subject:"Brand image"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online-Marketing
Consumer behaviour
141
Konsumentenverhalten
141
Markenimage
53
Brand management
48
Markenführung
48
International marketing
47
Internationales Marketing
45
Designation of origin
40
Herkunftsbezeichnung
40
Brand
22
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
China
17
Luxury goods
17
Luxusgüter
17
Country of origin
12
National culture
12
Nationalkultur
12
Comparison
10
Country-of-origin
10
Emerging economies
10
Rules of origin
10
Schwellenländer
10
Ursprungsregeln
10
Vergleich
10
Welt
10
World
10
Beziehungsmarketing
9
Cross-cultural management
9
Interkulturelles Management
9
Relationship marketing
9
Globalisierung
8
Globalization
8
Internet marketing
8
Social Web
8
Social web
8
Culture
7
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
58
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
58
Language
All
English
58
Author
All
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Moon, Byeong-joon
2
Andéhn, Mikael
1
Babin, Barry J.
1
Baier, Daniel
1
Baima, Gabriele
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Demirbag, Mehmet
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Eastman, Jacqueline Kilsheimer
1
Fastoso, Fernando
1
Fetscherin, Marc
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
516
Journal of retailing and consumer services
343
The journal of product & brand management
259
The journal of brand management : an international journal
227
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
121
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
106
International journal of advertising : the review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of international consumer marketing
87
European journal of marketing : EJM
85
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
The journal of consumer marketing
72
Journal of marketing
70
International journal of consumer studies
68
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
67
Marketing intelligence & planning
66
Marketing letters : a journal of research in marketing
61
Journal of travel and tourism marketing
60
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of promotion management : JPM
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of fashion marketing and management
55
Journal of the Academy of Marketing Science
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of marketing management : MM
50
Journal of marketing research : JMR
50
Tourism management : research, policies, practice
49
International journal of contemporary hospitality management
48
Journal of Islamic marketing
47
Journal of hospitality marketing & management
46
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
2
Homefluencers' endorsement of millennial consumers' purchase intention in new normal
Ghosh, Mollika
;
Islam, ABM Shahidul
- In:
International marketing review
40
(
2023
)
5
,
pp. 1188-1212
Persistent link: https://www.econbiz.de/10014470116
Saved in:
3
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->