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~isPartOf:"International marketing review"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"EU countries"
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Consumer behaviour
Deutschland
EU countries
International marketing
140
Internationales Marketing
132
Konsumentenverhalten
47
Brand management
26
Markenführung
26
Marketing management
26
Marketingmanagement
26
Multinationales Unternehmen
26
Transnational corporation
26
Brand image
23
Markenimage
23
Cultural identity
18
Firm performance
18
Kulturelle Identität
18
Unternehmenserfolg
18
Welt
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World
18
Globalisierung
17
Globalization
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International market entry
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Internationaler Markteintritt
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Designation of origin
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10
Nationalkultur
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Resource-based view
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Ressourcenorientierter Ansatz
10
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9
Interkulturelles Management
9
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Cleveland, Mark
3
Guzman, Francisco
2
Magnusson, Peter
2
Mooij, Marieke K. de
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Thrassou, Alkis
2
Wang, Cheng Lu
2
Westjohn, Stanford A.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dens, Nathalie
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Dey, Bidit Lal
1
Diamantopoulos, Adamantios
1
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1
Ding, Qing Shan
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International marketing review
Journal of international marketing
42
Journal of business research : JBR
39
International Marketing Review
38
Journal of global marketing
28
Europäische Hochschulschriften / 5
26
Journal of international consumer marketing
25
Asia Pacific journal of marketing and logistics
14
SpringerLink / Bücher
14
Journal of euromarketing
13
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
Schriftenreihe Hochschulmarketing
10
The journal of brand management : an international journal
10
European Journal of Marketing
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of Consumer Marketing
8
Hamburger Schriften zur Marketingforschung
7
The journal of product & brand management
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Cross-cultural and critical perspectives on brands
6
European journal of marketing : EJM
6
Innovatives Markenmanagement
6
International business review : the official journal of the European International Business Academy
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of retailing and consumer services
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Gabler Edition Wissenschaft
5
IGCC market reports
5
IMADI.net-Projektbericht
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Management international review : mir ; journal of international business
5
Springer eBook Collection
5
Berichte aus der Betriebswirtschaft
4
DUV / Wirtschaftswissenschaft
4
Dresdner Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
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1
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
3
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
4
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
5
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
6
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
7
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp
;
Park, Jungkun
;
Tarquini-Poli, Annalisa
- In:
International marketing review
39
(
2022
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
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