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~isPartOf:"International marketing review"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Search: subject:"Ursprungsregeln"
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Country of origin
Konsumentenverhalten
Welt
Consumer behaviour
10
Designation of origin
10
Herkunftsbezeichnung
10
Rules of origin
10
Ursprungsregeln
10
Brand image
9
Markenimage
9
International marketing
5
Internationales Marketing
4
Brand
3
Brand management
3
Country-of-origin
3
Markenartikel
3
Markenführung
3
Country image
2
Association strength
1
Attraction effect
1
Behavioural factors
1
Best-Worst Scaling
1
Brand equity
1
Brand evaluation
1
Brand origin
1
Brand origin recognition accuracy
1
Brands
1
Categorical attribute
1
Cognition
1
Cognitive dissonance
1
Compromise effect
1
Consumer affinity
1
Consumer animosity
1
Consumer ethnocentrism
1
Context effect
1
Country of association
1
Country-induced bias
1
Decompositional measurement
1
Discrete choice
1
Discrete choice analysis
1
Diskrete Entscheidung
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10
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Andéhn, Mikael
1
Baier, Daniel
1
Balabanis, George
1
Brand, Benedikt
1
Braun, Jakob
1
Cakici, N. Meltem
1
Chun, Eunha
1
Diamantopoulos, Adamantios
1
Herz, Marc
1
Kim, Moon-Yong
1
Kim, Namhoon
1
Ko, Eunju
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
1
Magnusson, Peter
1
Moon, Byeong-joon
1
Oh, Han-Mo
1
Park, Byung Il
1
Saldivar, Roberto
1
Shukla, Paurav
1
Siamagka, Niloletta-Theofania
1
Westjohn, Stanford A.
1
Zdravkovic, Srdan
1
Zolfagharian, Mohammadali
1
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International marketing review
Journal of international consumer marketing
14
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of business research : JBR
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Journal of marketing management : MM
4
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cege discussion paper
2
Cross cultural management : an international journal
2
Discussion papers / CEPR
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Journal of world trade : law, economic policy, public policy
2
Kyŏngje-yŏn'gu
2
Marketing intelligence & planning
2
The International trade journal
2
The journal of consumer marketing
2
Thunderbird international business review
2
Vierteljahrshefte zur Wirtschaftsforschung
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics letters
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ECONIS (ZBW)
10
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
3
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
4
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
8
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
9
Country of origin and ethnocentrism in the context of lateral, upward and downward migration
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Braun, Jakob
- In:
International marketing review
34
(
2017
)
2
,
pp. 330-352
Persistent link: https://www.econbiz.de/10011674288
Saved in:
10
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
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