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~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"Produktpiraterie"
~type:"article"
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Deutschland
Produktpiraterie
Luxury goods
19
Luxusgüter
19
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
7
Markenführung
7
China
5
Brand
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Luxury
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Markenartikel
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Comparison
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Fashion
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Luxury brand
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Luxury marketing
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Bandwagon luxury brand consumption
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Bekleidungsindustrie
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Babin, Barry J.
1
Eastman, Jacqueline Kilsheimer
1
Griffin, Mitch
1
Iyer, Rajesh
1
Kapferer, Jean-Noël
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Valette-Florence, Pierre
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International marketing review
Journal of business research : JBR
17
The journal of brand management : an international journal
11
Luxury marketing : a challenge for theory and practice
8
The journal of product & brand management
5
Journal of retailing and consumer services
4
International journal of consumer studies
3
The Oxford handbook of luxury business
3
Business horizons
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
European journal of law and economics
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Journal of economics & management strategy : JEMS
2
Journal of global fashion marketing : JGfM
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
2
11 Fallstudien von Handelsunternehmen
1
Asia Pacific journal of marketing and logistics
1
Building consumer-brand relationship in luxury brand management
1
Business history
1
Das deutsche Gesundheitswesen : Wirtschaftsfaktor und Motor der Volkswirtschaft ; 9. Symposium des Teltower Kreises am 5. November 2005 in Magdeburg
1
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
1
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing
1
European management journal
1
European retail research
1
FinanzArchiv : public finance analysis
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on new challenges and global outlooks in financial risk management
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of economics and finance
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of retail & distribution management
1
International review of economics : journal of civil economy
1
Italian journal of marketing : ITJM
1
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The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
2
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
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