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Fam, Kim Shyan
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Fam, Kim-Shyan
1
Grohs, Reinhard
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Merrilees, Bill
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International marketing review
Asia Pacific journal of marketing and logistics
7
Journal of business ethics : JOBE
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
Psychology & marketing
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Asia Pacific Journal of Marketing and Logistics
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
The international review of retail, distribution and consumer research
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
European journal of marketing : EJM
2
Journal of Business Ethics
2
Journal of East-West business
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
The open business journal
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Australian journal of management
1
Economic research
1
European journal of international management : EJIM
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of Asia Pacific business
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of Islamic Accounting and Business Research
1
Journal of euro-marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of marketing analytics : JMA
1
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Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
Fam, Kim-Shyan
;
Grohs, Reinhard
- In:
International marketing review
24
(
2007
)
5
,
pp. 519-538
Persistent link: https://www.econbiz.de/10007797764
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2
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International marketing review
15
(
1998
)
4
,
pp. 246-256
Persistent link: https://www.econbiz.de/10006303862
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