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International marketing review
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International servitization : theoretical roots, research gaps and implications
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
International marketing review
40
(
2023
)
2
,
pp. 338-364
Persistent link: https://www.econbiz.de/10014266965
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Book review
Morgan, Robert E.
- In:
International marketing review
17
(
2000
)
6
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pp. 586-588
Persistent link: https://www.econbiz.de/10006281396
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