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~isPartOf:"International mergers and acquisitions"
~person:"Abouzeedan, Adli"
~person:"Burger, Christa Engel Pletcher"
~person:"Melewar, T. C."
~person:"Steenkamp, Jan-Benedict E. M."
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M&A impact on brand names in the new economy
Abouzeedan, Adli
- In:
International mergers and acquisitions
,
(pp. 113-142)
.
2005
Persistent link: https://www.econbiz.de/10003120281
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