//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~person:"Kennedy, Rachel"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenartikel
Marketingmanagement
Brand
3
Brand management
3
Markenführung
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Advertising
1
Advertising effects
1
Age group
1
Altersgruppe
1
Attention
1
Beziehungsmarketing
1
Brand choice
1
Brand familiarity
1
Brand loyalty
1
Customer satisfaction
1
Elderly people
1
Eye-tracking
1
Food retailing
1
Food trade
1
Großbritannien
1
Internet marketing
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Markentreue
1
Market share
1
Marktanteil
1
Older consumers
1
Older workers
1
Online-Marketing
1
Perception
1
Portfolio composition
1
Portfolio evaluation
1
Portfolio selection
1
Portfolio size
1
Portfolio-Management
1
Prior brand usage
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kennedy, Rachel
Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Foroudi, Pantea
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Koll, Oliver
4
Merrilees, Bill
4
Paul, Justin
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Filieri, Raffaele
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
Kaushal, Vikrant
3
Khan, Imran
3
more ...
less ...
Published in...
All
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Australasian marketing journal
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->