Portfolios : patterns in brand penetration, market share, and hero product variants
Arry Tanusondjaja, Magda Nenycz-Thiel, John Dawes, Rachel Kennedy
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Tanusondjaja, Arry ; Nenycz-Thiel, Magda ; Dawes, John ; Kennedy, Rachel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 211-217
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| Subject: | Brand management | Portfolio size | Portfolio composition | Portfolio evaluation | Portfolio-Management | Portfolio selection | Markenartikel | Brand | Markenführung | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808591