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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Search: subject:"Markenführung"
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Brand equity
Brand management
Markenartikel
Marketingmanagement
Social media
Markenführung
1,238
Consumer behaviour
875
Konsumentenverhalten
875
Brand image
699
Markenimage
699
Brand
507
Relationship marketing
340
Beziehungsmarketing
339
Social Web
226
Social web
226
Internet marketing
172
Online-Marketing
172
B-to-B-Marketing
139
Business-to-business marketing
139
Luxury goods
120
Luxusgüter
120
Marketing management
116
Lieferantenmanagement
106
Supplier relationship management
106
Einzelhandel
105
Retail trade
105
Advertising effects
93
Werbewirkung
93
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
70
Customer integration
67
Kundenintegration
67
Emotion
59
Branding
58
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
55
Vertrauen
55
Markentreue
54
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1,242
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9
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13
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7
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2
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1,251
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Melewar, T. C.
14
Gupta, Suraksha
11
Ko, Eunju
11
Merrilees, Bill
11
Veloutsou, Cleopatra
11
Phau, Ian
10
Valette-Florence, Pierre
10
Foroudi, Pantea
9
De Chernatony, Leslie
8
Japutra, Arnold
8
Park, Jungkun
8
Roper, Stuart
8
Bang, Nguyen
7
Dennis, Charles
7
Diamantopoulos, Adamantios
7
Loureiro, Sandra Maria Correia
7
Roy, Sanjit
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Buil, Isabel
6
Dawes, John
6
Ekinci, Yuksel
6
Filieri, Raffaele
6
Khan, Imran
6
Kumar, Vikas
6
Merchant, Altaf
6
Molinillo, Sebastian
6
Rahman, Zillur
6
Sharifah Faridah Syed Alwi
6
Christodoulides, George
5
Cova, Bernard
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Mrad, Mona
5
Mühlbacher, Hans
5
Paul, Justin
5
Septianto, Felix
5
Shukla, Paurav
5
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
274
Industrial marketing management : the international journal for industrial and high-tech firms
198
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of strategic marketing
111
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of marketing
84
Journal of the Academy of Marketing Science
82
The journal of business & industrial marketing
82
Springer eBook Collection
77
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
70
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
60
Journal of marketing research : JMR
57
Research
57
Journal of global marketing
56
International journal of contemporary hospitality management
53
Business horizons
52
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ECONIS (ZBW)
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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