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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand image"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Brand image
Markenartikel
Marketingmanagement
Brand management
1,179
Markenführung
1,179
Consumer behaviour
843
Konsumentenverhalten
843
Markenimage
671
Brand
487
Relationship marketing
333
Beziehungsmarketing
332
Social Web
218
Social web
218
Internet marketing
169
Online-Marketing
169
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
116
Luxusgüter
116
Marketing management
111
Einzelhandel
103
Lieferantenmanagement
103
Retail trade
103
Supplier relationship management
103
Advertising effects
91
Werbewirkung
91
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
70
Customer integration
65
Kundenintegration
65
Social media
65
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
54
Emotion
54
Markentreue
54
Vertrauen
54
Branding
51
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Undetermined
700
Free
19
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Article
861
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3
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864
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864
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12
Konferenzbeitrag
12
Collection of articles of several authors
3
Sammelwerk
3
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1
Case study
1
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1
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1
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1
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English
864
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Melewar, T. C.
9
Japutra, Arnold
8
Ko, Eunju
8
Phau, Ian
8
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Augusto, Mário Gomes
6
Bang, Nguyen
6
Baumgarth, Carsten
6
Dawes, John
6
Ekinci, Yuksel
6
Foroudi, Pantea
6
Gupta, Suraksha
6
Kumar, Vikas
6
Molinillo, Sebastian
6
Veloutsou, Cleopatra
6
Christodoulides, George
5
Dennis, Charles
5
Guzman, Francisco
5
Loureiro, Sandra Maria Correia
5
Merchant, Altaf
5
Merrilees, Bill
5
Park, Jungkun
5
Paul, Justin
5
Roper, Stuart
5
Shukla, Paurav
5
Aiello, Gaetano
4
Filieri, Raffaele
4
Grohs, Reinhard
4
Khan, Imran
4
Koll, Oliver
4
Kumar, Jitender
4
Michel, Géraldine
4
Prentice, Catherine
4
Rahman, Zillur
4
Roy, Sanjit
4
Sharifah Faridah Syed Alwi
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
391
The journal of product & brand management
328
Industrial marketing management : the international journal for industrial and high-tech firms
149
European journal of marketing : EJM
105
SpringerLink / Bücher
99
Journal of strategic marketing
83
Asia Pacific journal of marketing and logistics
81
Psychology & marketing
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of marketing communications
78
The journal of business & industrial marketing
68
International journal of hospitality management
67
Marketing letters : a journal of research in marketing
57
Journal of marketing
56
Journal of the Academy of Marketing Science
55
Journal of international consumer marketing
54
Journal of promotion management : innovations in planning and applied research
53
Cogent business & management
51
International marketing review
50
The IUP journal of brand management : IJBRM
50
Journal of promotion management : JPM
49
Journal of global marketing
47
International journal of advertising : the review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
The journal of consumer marketing
45
Tourism management : research, policies, practice
45
International journal of consumer studies
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
39
Journal of fashion marketing and management
38
Journal of Islamic marketing
36
Journal of travel and tourism marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Qualitative market research : an international journal
35
Business horizons
33
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ECONIS (ZBW)
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864
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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