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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~type:"book"
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Brand equity
Markenartikel
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Brand management
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Markenführung
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3
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2
Dienstleistungsqualität
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
SpringerLink / Bücher
63
Springer eBook Collection
22
Gabler Edition Wissenschaft
20
Springer eBook Collection / Business and Economics
17
The journal of brand management : an international journal
11
Report / Marketing Science Institute
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Europäische Hochschulschriften / 5
9
Gabler Research
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Springer Gabler Research
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Critical explorations
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Report / Marketing Science Institute / Marketing Science Institute
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Research
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Routledge studies in marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Discussion papers / CEPR
7
EBSCOhost eBook Collection
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Springer eBook Collection / Business and Management
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Innovatives Markenmanagement
6
Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
5
Hamburger Schriften zur Marketingforschung
5
Reihe: Marketing : MAR
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Schriftenreihe Studien zum Konsumentenverhalten
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Critical perspectives on business and management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marken- und Produktmanagement
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Neue betriebswirtschaftliche Forschung : Nbf
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Premier reference source
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Schriften zu Marketing und Management
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Working paper series / The City University Business School
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Darden Case
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Dresdner Beiträge zur Betriebswirtschaftslehre
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ERIM report series research in management
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European journal of marketing : EJM
3
IIM Bangalore Research Paper
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Marktorientierte Unternehmensführung
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Routledge advances in management and business studies
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Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
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2020
Persistent link: https://www.econbiz.de/10012395599
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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