Fresh perspectives on brands
Carsten Baumgarth, Dirk-Mario Boltz, Holger J. Schmidt, Stuart Roper
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Baumgarth, Carsten (ed.) ; Boltz, Dirk-Mario (ed.) ; Schmidt, Holger J. (ed.) ; Roper, Stuart (ed.) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 Online-Ressource (Seite 973-1152) Illustrationen |
|---|---|
| Series: | Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. volume 36, issue 11/12 (2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395599