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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Policy research working paper : WPS"
~source:"econis"
~subject:"Marketing management"
~subject:"Nonprofit-Management"
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Marketing management
Nonprofit-Management
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70
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70
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53
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46
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46
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Boenigk, Silke
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Wymer, Walter
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Al-Samarrai, Samer
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International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
Policy research working paper : WPS
Public management review
78
Nonprofit management & leadership
73
Nonprofit and voluntary sector quarterly
39
International public management journal
37
Public performance & management review
33
International journal of public sector management : IJPSM
31
SpringerLink / Bücher
29
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
25
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
20
The Routledge companion to nonprofit management
20
Public management and governance
18
Public personnel management
16
The Jossey-Bass handbook of nonprofit leadership and management
15
Leadership in nonprofit organizations ; Vol. 2
14
Stand und Perspektiven der öffentlichen Betriebswirtschaftslehre : Festschrift für Peter Eichhorn zur Vollendung des 60. Lebensjahres
14
Administrative Sciences : open access journal
13
Handbook of research on managerial solutions in non-profit organizations
13
Edition Sozialwirtschaft
12
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
12
Springer eBook Collection
12
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
12
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
11
Strategisches Management und wirkungsorientierte Steuerung in Kommunen
11
The study of public management in Europe and the US : a competitive analysis of national distinctiveness
11
Managing applied research : theories, cases and perspectives
10
Professionalisierung im Nonprofit Management
10
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
10
The handbook of human services management
10
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
10
Improving leadership in nonprofit organizations
9
Lehrbuch
9
Comparative third sector governance in Asia : structure, process, and political economy
8
Conceptualizing and researching governance in public and non-profit organizations
8
Das öffentliche Haushaltswesen in Österreich : Zeitschrift der Gesellschaft für das Öffentliche Haushaltswesen
8
Edward Elgar E-Book Archive
8
Journal of marketing for higher education
8
NPO-Management
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ECONIS (ZBW)
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1
Public value in public service ecosystems
Ojasalo, Jukka
;
Kauppinen, Sami
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 179-207
Persistent link: https://www.econbiz.de/10014514764
Saved in:
2
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
3
How public, nonprofit, and private-sector employees access volunteer roles
Ertas, Nevbahar
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10012200060
Saved in:
4
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
5
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
6
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
7
The challenge of resource allocation in the nonprofit sector : determining the right amount of fundraising expenses
Sarikaya, Serkan
;
Buhl, Hans Ulrich
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012423887
Saved in:
8
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
9
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
10
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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