The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Year of publication: |
2022
|
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Authors: | Soares, Daniela Braga ; Sousa, Bruno |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 1, p. 1-13
|
Subject: | Social marketing | Consumer behavior | Security | Digital communication | Konsumentenverhalten | Consumer behaviour | Social Marketing | Kommunikation | Communication | Portugal | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
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