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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~isPartOf:"Routledge studies in marketing"
~person:"Sousa, Bruno"
~source:"econis"
~subject:"Marketing management"
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International review on public and non-profit marketing
Policy research working paper : WPS
Routledge studies in marketing
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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